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Monday, October 01, 2012

The Reality of Shooting and Selling

The vivacious and somewhat crazy Lee Andrikopolous. If anyone can teach you the art of selling your photography,
he can. Don't miss our combined seminar - The Reality of Shooting and Selling!
In world that has commoditised photography, working photographers at all levels are having difficulty making money from their craft. There are several reasons for this, and many of them have little to do with the customers' perceptions of their abilities or the value of photography. In the hundreds of workshops I have run, I have learned that while there are many photographers who know how to create beautiful work, they have little if any real ability to infuse it with a dollar value and stick to it. Their fear of rejection often gets in the way of their ability to value their photography and sell it for what its actually worth.
That being the case, long time photographer and lecturer on this very subject, Lee Andrikopolous and I are running a day-long seminar that will change the way you create and sell your photography, enabling you to understand the process of appealing to your customer, creating the photographs they desire and then selling them at their worth. Along with his wife, Lorna, Lee has been running a life-changing business called Instincive Desires for several years, teaching photographers how to create and sell images and make a living from photography. For my part, I will be discussing the need for a photographer to gather the right creative skillset and in creating niche products. Combined, there is much to learn from our decades of experience in this industry.
The event is being held at Abbottsford Convent, Abbottsford, Victoria, on Tuesday the 23rd of October.
We look forward to seeing you there!
For more information, download the pdf here!

The Life, Times and Images of photographer, Shelton Muller

Images on this blog are copyright Shelton Muller