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Wednesday, August 22, 2012

Is Your Business a 'Non-Profit' organisation?

The digital era has turned photography into a commodity.There was a time when photography was mysterious, a skill to aspire towards, an art. Now, an image costs nothing to take, so it means nothing to own. Many of today's photographers are coming out of the woodwork with little understanding of light, lenswork and composition, adding a funky Lightroom preset that makes it look 'arty' and hoping that people will rave about their images on Facebook. No wonder professional photographers are struggling. The entire concept of the value of beautiful and masterful images by photographers who know their craft has been lost on the masses. Apparently, if you have a good camera, you can do it yourself. And yes, if you buy your pencils from the same place Shakespeare did, you can also pen a beautiful sonnet.
So, if you are a photographer who creates masterful images, or you are at least aspiring to that endeavour while in the meantime trying to make or supplement your income, you will need to know how to value your images yourself and then sell them confidently. This is why I have attached the image above.
Its a portrait of Lee Andrikopoulos. Along with his wife, Lorna, Lee runs a business called Instinctive Desires. He is one of the most inspirational and effective speakers I have heard on the subject of the emotional sale. While spending an afternoon recently in their home having lunch, Tash and I embarked upon a few portraits of them. What the heck....I am too lazy to get my lighting gear and backdrop out of the car, so why not drag it all into their living room and do a few portraits? After all, its fun too!
Well, thanks Lee and Lorna for using this one in your latest promotions for a seminar I hope I can attend. I am honoured!
If you are struggling to sell your work, it may be that you are struggling to value it yourself. It may be that you need the skills that enable others to value it as they should. If you can make this seminar, do so. If not, at least connect with this motivational couple and their business. You won't regret it.
For the seminar, click here

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The Life, Times and Images of photographer, Shelton Muller

Images on this blog are copyright Shelton Muller