I learned many years ago that one of your jobs as a photographer is not to photograph exciting things, but to make everyday things exciting. Clients are very excited about their products, but that doesn't necessarily mean that they are visually exciting in themselves. My shoot yesterday at SEW Eurodrive in Tullamarine was another example of that. Great product, a great story, but not necessarily a great visual. A touch of underexposure and the addition of an off camera flash, using Nikon's i-ttl technology made this shot a little more interesting.
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